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The purpose of this program is to enable the participants to review the sales process designed according to their product / service and customer portfolios, and to apply the techniques used in every step from mental preparation to sales closing. Within the scope of the program, it is aimed to convey the methods to be applied for critical situations that seem complex and difficult by discussing common problems and problem-solving methods through real cases selected from business life.


  • Psychology of Sales

    • Seller's Mind: Going Away

    • The Mind of the Customer: Taking Risks

    • «Consultant» Sales

  • The Right Customer

    • From Universe to Portfolio

    • Who Is My Interlocutor?

  • Planning Workshop

    • How Many Customers Do We Need?

    • Let's Prepare the Calendar

  • Interaction Moment

    • Sudden Visit

    • We had an appointment

  • What are our chances?

  • Objection Clinic

    • Why Objection?

    • What's the Real Problem?

    • How Do I Solve?



3 days


All staff working in sales teams

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