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Training & Development  > Digitization and Technology
FROM BIG DATA TO MEANINGFUL DATA...

PURPOSE:

In today's world, institutions make a great effort to make effective inferences from diversified data sources and the data stack. It is possible to significantly make the analytical approach with the correct techniques and accurate technology to make great data and to achieve concrete gains. The purpose of this program is to ensure that companies are to evaluate the large data over what purposes and how they can evaluate.

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CONTENT:

  • What is big data?

  • Where is the big data? What are the data sources?

  • Can in-house data, Internet, social media and other organizations be enriched with data?

  • What to do to make the data meaningful

  • Stages of Road from Reporting to Predicting

  • Analytical Approach and Effective Data Analysis, The Areas of Benefit

  • Auxiliary Tools for Data Analysis

 

DURATION: 

1 day

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PARTICIPANT PROFILE:

The participation of employees in marketing units and product / business / strategy / process / channel development units as well as those in experience scale from less experienced employees to mid-level manager positions in the marketing units are recommended to participate.

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