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PURPOSE:

The aim of this program is to ensure that the participants understand the concept of Design/Human-Oriented Thinking and gain knowledge and experience about the methodologies used.​

CONTENT:

  • What is Design/ Human-Oriented Thinking?

  • What are the general characteristics of designers?

  • Why do we need a design-oriented approach when doing our job?

  • Examples of good and bad design

  • What are the 5 steps of design thinking and what are the techniques used in these steps?

    • Empathizing

      • Detecting the Problem

      • Collecting ideas

      • Prototyping

      • Test

DURATION: 

2 Hours (Keynote) / 2 Days (Training)

PARTICIPANT PROFILE:

All units and levels of companies, primarily the Marketing, Sales, Business Development departments

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