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The Purpose of this Program is to provide marketing strategies by understanding sensory factors affecting consumer’s preference mechanisms.


  • What is neuro marketing?

  • How do customers decide to buy?

  • What are the intellectual and emotional factors affecting customer experience?

  • How can we adapt the relationship between brain and decision processes to marketing?

  • What techniques are used in neuro marketing research?

  • Remarkable Neuro Marketing examples from Turkey and the World

  • What kind of lessons can sales and marketing units derive from neuro marketing studies?



1 day


The marketing, product / process / channel development, product management and sales teams as well as newly experienced employees in business life are recommended to participate. (Employees other than middle-senior executive level)

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