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The Purpose of the Program is to create corporate value within the internal and external promotion processes, to ensure that the employee and the customer perceive the company as an institution; To create the intellectual infrastructure of institutionalization and to create a strong institutionalization by ensuring the effective implementation of success conditions, to show the ways and methods of gaining a sense of belonging to the company in the employee and the customer.​


  • Creating an Institution and Employee relationship

  • Definition of Authority and Importance of Institutionalization

  • Benefits of institutionalization for companies

  • Benefits of institutionalization for consumers

  • Creating an institution and success

  • Corporate Development Activities

  • Image of an institution and its effects on sales

  • The place and importance of corporate culture in our business life

  • Conditions of Success for Institutionalization and Effective Institutionalization Strategies

  • The importance of institutionalization in human resources management

  • The importance of commitments by an institution in terms of corporate culture

  • Definition of corporate sense of belonging

  • Steps to be followed in creating a sense of belonging / winning

  • Essential approaches to be used in strategy to create a sense of belonging

  • Methods used to achieve a sense of belonging

  • Methods used to reconstruct the corporate culture

  • Duties of management in creating a corporate culture

  • Three dimensions of management in corporate culture (technical, human and conceptual)

  • Management Approaches: Classic, Neo - Classical and New Management Approaches

  • Principles of scientific management

  • Effect of corporate culture on performance and job satisfaction

  • Happiness and Restorative Effect of Corporate Culture

  • Layers of Corporate Culture

  • Beliefs-assumptions

  • The function of corporate culture

  • Cultural differences

  • Symbolic properties of culture

  • How are shared values ​​formed?

  • Rapid change

  • Culture models

  • Approach to human

  • The topics included in the agenda of work ethics

  • Ethical principles

  • Unethical behaviors

  • Management skills by hierarchical levels

  • Developing the conceptual skills of managers

  • Corporate features that make a difference

  • Hidden traps of initiating a cultural change

  • Qualities of corporate excellence

  • The contribution of the corporate culture and a sense of belonging to success

  • Creating a Quality Policy for Corporate Culture

  • Determining goals for corporate culture

  • Strategies for Corporate Culture

  • Strong institution-powerful team-happy employee chain

  • Creating Added Value with Corporate Culture

  • Contribution of corporate culture to internal and external promotion



Theoretical information, Case Studies, Test, Practice and Group Studies


2 days


All employees and managers.

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