Training & Development  > Sales and Marketing
STRATEGIC MARKETING

PURPOSE:

The Purpose of the Program is to increase sales and organizational efficiency by organizing the company's brand strength, selection of products, pricing policy, distribution channels and promotional activities in parallel to the current mission.​

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CONTENT:

• What is marketing?

• 4P of marketing

• The market researches

• Product

• Pricing policy

• Communication goals

• Distribution channels

• Business development

• Strategy

 

DURATION: 

2 days

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PARTICIPANT PROFILE:

The marketing, product / process / channel development, product management and sales teams as well as newly experienced employees in business life are recommended to participate. (Employees other than middle-senior executive level)